This explainer video boosted subscriptions by a whopping 50% and won a 2020 ADDY. We also made sure to shoot enough alternate takes to deliver multiple shorter versions, one of which has racked up over 5.8 million views to date.

What about mom?

A year after knocking it out of the park with the first video targeting dads, Bat Club USA came back and hired us to create a campaign directed toward moms. This campaign continued on the success of the first with well over a million views on YouTube.