First, for the purposes of this post, we’ll only be talking about production costs. That means creative services like strategy, concept development and scriptwriting or media services like planning and buying are not included. This is about the cost to get your commercial made – coming up with the idea and running the final product are another story or blog post, possibly.
Now if you’re just scanning this post, looking for a number, here’s your answer: producing a commercial can cost roughly anywhere between $20,000 and $200,000. Of course there have been many commercials made for more than $200,000 and a few made for less than $20,000, but that’s a reasonable range. Why such a wide range? Because there are a lot of factors to consider, like the number of actors you have to pay, the number of locations you need, the number of days you’ll be shooting, the size of your crew – some ideas just take more people to pull off and are therefore more expensive.
At K&C, we have a lot of experience producing all types of commercials, so we know how to write to a specific budget. If you fall closer to the $20,000 range, we can concept and write for that. If you have more money, and want to create something really special, we can write to that and take full advantage of your budget. It’s one of the advantages of working with us. Rather than going through an agency who might sell you on a spot you can’t really afford and then depend on a production company to try to pull it off for your budget or, worse, pocket a bunch of your money because your spot isn’t actually that expensive to produce, we have the experience and knowledge to make sure you are only considering concepts and scripts that work with your budget.