As a creative agency in Austin, SXSW is a goldmine. The annual festival and convention brings the top creatives from around the globe to the Texas capital, making it the perfect environment for learning, networking and, yes, collaborating.
The director is poised, script in hand. The cast and crew patiently wait for instruction. It’s that pregnant pause before everyone springs into action, and then… “Lights Camera Action”.
Video is without a doubt here to stay. It’s the fastest growing ad medium globally. 85% of all internet users are watching video regularly online. So it’s fair to say that your audience is watching video and would rather do that than read text (but you should read on).
What do you picture when you think of a creative agency? A room full of well-groomed, middle aged hipsters riffing on “big ad ideas”? Or perhaps it’s a chic, fearless creative director briefing her team on the power of “the curated experience.” Or maybe a team of animators and digital creators “harnessing the future via […]
What started as a recurring question ultimately led to one of us being recognized in a grocery store in late 2022. But let’s start at the beginning. As a creative media agency, everyone wanted to know what we were doing on TikTok.
We love helping talented young people get more experience in our industry, so we always employ a handful of interns. This year, we decided to do our first ever intern project to give them some real hands-on experience.
It’s extremely difficult to nail down the cost of producing a commercial because so many factors go into it. For example, do you have a cast of one or 100? Are you shooting it in one location or five? That said, we’ll try to break it down as succinctly as possible.